Friday 27 May 2011

Why do people book with James Villas?

I run a holiday villa company called the Holiday Villa Company as you can see from my blog.

Over the years I've worked with several big organisations including

Sunmed Holidays, ops manager in Corfu
Something Special Holidays, marketing and overseas director
Thomson Holidays, marketing specialist holidays
French Life, marketing project specialist

It's amazing how people move between large organisations, which large companies buy others and how the actual product (the villas our customers rent) move around from company to company.

Something Special were one of the fastest growing and best respected villa operators ever. We recognised the fact that everyone in the supply and demand chain needed to be happy and I had this theory I called the virtuous circle. We attracted property suppliers who were happy with the personal relationships we built with them, honest and fair, we treated our customers with integrity and reinvented personal service, our profits were reasonable, savings we gained from suppliers were passed onto customers and our dealing were pretty transparent so that everyone in the transaction was happy. Word spread, bookings from recommendations were high and we were very successful.

Unfortunately Thomson Holidays made a bid for the company and once under their control things went awry. This is when people with knowledge moved away and started their own companies or took their contact lists to others willing to pay. Invariably the virtuous circle was lost as one or other parts of the relationship were squeezed to improve or maintain profits on dwindling sales, ie you pay more or get less.

So the Something Special product base went to Thomson, went to French Life, went to the VillaCentre, went to the Villa Company (which became the Holiday Villa Company) and even to obscure operators like Hammonds, Premier and Villas du Monde. The product also turned up at James Villas, recently taken over by the same group that owns many well known holiday brands as they try once again to take back market share and remove the opposition. I'm surprised the monopolies commission haven't investigated this latest aquisition.

So, if you're looking at a renting a villa in France, Italy, the Algarve, northern Mallorca, Orlando or the beautiful Gulf Coast of Florida and value the honest opinion of someone who's been to these villas;  and value a truly personal service and want better value for money, then pick up the phone and see how we can help you.

We look forward to hearing from you.

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